Ryze Superfoods Voluntarily Discontinues Health Claims for RYZE Mushroom Coffee and Matcha Following National Advertising Division Inquiry

As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division investigated express and implied claims made by Ryze Superfoods, LLC in online advertising regarding the benefits and efficacy of its RYZE Mushroom Coffee and RYZE Mushroom Matcha products.

New York, NY, Sept. 11, 2025 (GLOBE NEWSWIRE) -- As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division investigated express and implied claims made by Ryze Superfoods, LLC in online advertising regarding the benefits and efficacy of its RYZE Mushroom Coffee and RYZE Mushroom Matcha products.

The National Advertising Division (NAD) inquired into Ryze Superfoods’ express claims that its Mushroom Coffee provides “all-day energy, sharper focus, healthier digestion, [] better immune support,” and “better sleep.” It also examined whether Ryze Superfoods’ advertising implied that its Mushroom Matcha product provides the same appetite-suppressing benefits as GLP-1 agonists without the side effects.

During the inquiry, Ryze Superfoods informed NAD that it had permanently discontinued the challenged express claims. As a result, NAD did not review the claims on the merits and the voluntarily discontinued claims will be treated, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Ryze Superfoods further informed NAD that it “is modifying the presentation of its advertising claims.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Name: Jennifer Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: media relations

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